No matter if you are Cubicle Chick working for someone else or a former Corporate Dweller working for yourself, it is important that we utilize tools that can help get our message across. Using the Internet is a fabulous pathway to help you launch your ideas and help you become successful, but you also must know how to market yourself consistently and authentically. To be heard through the noise, you also have to be creative and an early adopter of platforms and networks.
In our quest to leverage our skills and expertise in the marketplace, you must think outside of the box and use what you have available to you, branding yourself as you go. I’ve comprised a list of 5 ways to inexpensively market yourself online that you can begin utilizing right away for immediate results that can help prop you up as a thought leader in your field.
Read the list below and pick out the tools that would be most beneficial to you and your personal brand:
Podcasting is all the rage these days, and deservedly so. With so many blogs and websites vying for traffic, a podcast can be a way for you to be heard amongst the noise. While writing content is focused on the reader actually reading your articles online, a podcast can deliver content audibly, thus allowing the listener to be tuned in to you while doing other things. This can be an incredible win for you, and allow you to share your expertise with a group of listeners who want to buy what you are selling.
You can start a podcast without spending much money. All you need is a microphone (and you can use the built-in one on your computer for now if you don’t have the funds to invest in one), subject matter, and a graphic for you show. Then viola, you are podcasting and this will allow you to be come an elite member of a not-so-crowded platform. (you can click HERE to listen to my WORK IT Podcast)
I love Periscope and I need to use it more. This live-streaming platform gives you the opportunity to connect visually with your audience and share your thoughts and content with the world. People can tune in to your live feed and interact with you while you are filming, and the video is available on Periscope for 24 hours. You can also save the video on your device and then share it on YouTube, your website, and other places for more long-term viewing. And what’s more, Periscope is free to use.
Recording a video series on a a particular subject is a wonderful way to leverage your knowledge. You can use the camera on your device or buy one that records high quality video. Edit it using software already on your PC, and you have a ready packaged product that you can then sell to your followers and audience.
Writing a book is an awesome way to showcase your skill-set and become an authority in your chosen field or genre. All you need is word processing software and a cover for your book. Set aside time daily to write your book, and hire a professional editor to work out the kinks for you. This is also a good way to make some extra money buy selling the eBook on your website and on Amazon Kindle.
Twitter is still a huge social media network with millions of users. Creating and hosting a weekly, biweekly, or monthly Twitter Chat focused on a selected topic can get you seen online and can propel you to new heights. Select a identifiable hashtag and invite people to join you—doing this consistently can be a pathway to be seen and respected for your mastery. And yes, this costs nothing for you to put into play.
Marketing yourself doesn’t have to cost a fortune, and if you do it right, can give you an edge. Which low-cost marketing tool(s) will you be using? Which ones do you currently use now?