A few months ago, I posted a very thorough article about Google + and how it shouldn’t be compared to other social networks. At that time, people were either loving or hating Google +, based off of not a lot of information other than the fact that they liked it upon first sight or not. Now that the social network has been around for a few months, I feel like the love I once had for it has weaned.
In my opinion, Google + hasn’t proved it’s relevancy in terms of social networking. You have to be on Facebook in order to connect with loved ones and friends. You have to be on Linkedin in order to connect professionally with businesses and colleagues. And you have to be on Twitter if you want to be known and branded for your readers. Google + isn’t a “must-have” social network yet. Many people don’t use it because they don’t understand it or it’s not relevant enough for them to use it. In terms of popularity and usability, Google + has a long way to go.
Also, I don’t know about you, but there aren’t a lot of people who are on Google + consistently and that are posting. I may see the same 20 people in my stream when I log in and they are the only people posting regularly. I follow way more than 20 but those 20 are hardcore users—others have signed up for an account but haven’t found value in it, thus they aren’t using it.
Twitter and Facebook are well integrated with one another (you can post your updates on Facebook and have them appear on Twitter and vice versa) but Google + doesn’t share that same integration. And with little to no integration makes it harder for hardcore users of other social networks to use Google + because it’s just one other window or thing they have to open or do to communicate. Remember the adage, less is more?
Time will tell if Google + can sustain itself in the future as a viable social network. Right now, I remain unimpressed, but we also know how fast things can change in social media. But this is Google, the master of the universe. If anyone can do it, they can. So for now, I will continue to see how this all plays out.
What are your thoughts about Google + ?