Earlier this fall, Target debuted an impressive line from Missoni in their stores and online offerings, and H&M also recently released a line of clothing from fabulous designer, Versace. H&M continues in this tradition of partnering with top designers such as Jimmy Choo by announcing that they are working with Italian brand Marni on a spring line that will be unveiled next year.
Per press release:
H&M is proud to announce a spring designer collaboration with the Italian brand Marni. Famed for its original prints and inventive spirit, Marni is one of fashion’s most-loved labels, and its founder and creative director, Consuelo Castiglioni, has created a spring collection for H&M for both women and men that captures the essence of Marni. Available from March 8, 2012 in over 250 stores worldwide and online, the collection features both clothing and accessories, all at H&M’s prices, allowing everyone the chance to enter Marni’s world.
Marni’s prints and themes are bold and graphic and are definitely not boring. From what I have seen of the pictures provided to me of the line so far, they are fashion worthy in a good way. But H&M does have a tendency to try to blend fabulous high priced lines into their affordable wears, which comes off inauthentic and sometimes cheap.
When the new Versace for H&M line was unveiled earlier this month, it did so to mixed reviews. Many people (including myself) felt like it left a little to be desired. Waiting to buy a real Versace piece when I could afford it would be better than wearing one made for H&M. Patience is indeed a virtue.
But then again, Target proved with Missoni that you can bring high fashion and make it afforable without damaging the brand. I am hoping that with Marni, H&M can capture that as well.
Below are a few pictures that were given to me in the H&M press release. What do you think of Marni H&M collection?