Fashion Fab: Swatch Remixes Watches for 2012 Olympic Games in London

As a tween and teen in the late 80′s (no laughs please), I was knee deep in Guess acid washed jeans and overalls as well as Coca Cola sweaters, slouch socks, and Keds shoes. I also was fascinated with Swatch watches, fashionable and fun watches that came in bright colors and styles. You weren’t cool unless you rocked a Swatch watch, and I had three of them and would wear them all at the same time. Shameful, I know, but it was the 80′s!

Swatch is still on the scene and never really went away, even though in the U.S., they haven’t been a part of our current pop culture. Overseas, however, Swatch is still pretty popular, and they have released a collection of watches that celebrate the 2012 Olympic games in London. Mod, bright, and totally interesting, this collection of Gents Originals Swatch Watches are definitely a conversation piece.

So says the press email I received:

Swiss fashion watch and jewelry maker Swatch kicks off the new year with a very stylish pair of sports-inspired Gent Originals, the Olympic Games Collection – London 2012. Created with one eye on fashion and the other on the upcoming London 2012 Olympic Games, these stylish Gents merge pro-sport aesthetics and classic London design. The designers have given a nod both to British fashion’s mod heritage and the London 2012 Olympic Games logo by means of a two-toned palette that’s sporty on the one hand and elegance on the other.

 

It’s kinda cool to see these watches back in the forefront after a brief hiatus of being out of the “popular” set. I can see the younger generation rocking these Swatches, alongside the jet set and extremely trendy adult group.

These watches retail for $60.00.

Do we like ‘em? Are they fab or…not so much?

Olympic Brown: http://bit.ly/OlympicBrown
Olympic Blue: http://bit.ly/OlympicBlue