I have been a T-Mobile customer since 2007. Despite the jokes I sometimes get for being with a service provider other than AT&T and Verizon, I actually enjoy being a T-mobile customer. I usually have decent coverage and my bill is low for what I get in comparison to my other friends who use other providers. I get more bang for my buck with T-mobile, which is why I continue to sing their praises.
During CES, T-Mobile invited me to a special event at The Venetian, that was hosted by T-Mobile Girl Carly, and featured singer Colbie Caillat. There was food, swag, and a presentation from T-Mobile higher ups including Philipp Humm, CEO of T-Mobile. The message of the event was pretty clear. Yes, the AT&T merger fell through, but they are moving full steam ahead with offering 4G services in more areas while offering low-cost services so that everyone can have a smart phone and be able to browse the Internet on the go.
T-Mobile is paying special attention to their pre-paid division, which is pretty large in comparison to other mobile phone providers. Pre-paid services are for those who cannot afford to have a traditional account, whose credit is not up to par for approval for a regular account, or for those who don’t want to sign a contract. T-Mobile wants their pre-paid customers to feel like they are important too. This really appealed to me, not because I am a pre-paid customer, but because a lot of their pre-paid accounts are held by those who are in lower socio-economic areas. I find it quite wonderful that T-mobile wants to continue to lessen the digital divide by making it affordable for everyone to have a smart phone, no matter their economic status.
T-mobile will also be offering cloud services for their customers so they can have access to their contacts, photos, information, and more wherever they are. There will also be a heavy emphasis on gaming services on devices.
Simply put, T-Mobile isn’t going anywhere anytime soon. The AT&T merger did slow them down a bit, but they are not down for the count. There will be more announcements in the upcoming months regarding their service offerings, new phones, and company plans.
Here are a few pictures from the event:
T-Mobile Carly. Sorry about the mic stand being in the way 
Special Guest Colbie Caillat
Brand Advertising & Communication’s Peter DeLuca
Disclosure: I, The Cubicle Chick, am a T-mobilizer for T-mobile and I receive special perks and phones for my participation in the program. The opinions featured in this post are mine, and have not been affected by my participation in the campaign.
