January 2009 was such a momentous time for our country as President Obama was sworn in as our leader and chief. First Lady Michelle turned heads later that evening with her oh so fabulous gown, which was created by a little-known designer by the name of Jason Wu, and a star was born. Everyone wanted to know who styled the frock, a one shoulder cream confection complete with tulle and embellishments. She was a stunner, and Jason Wu became a man discussed around fashionable circles. He was now the IT boy.
Fast forward three years and Wu is readying his first line, Jason Wu for Target. Target has really been able to grasp the high fashion consumer by offering Missoni by Target, which flew off the shelves and off of their website. Jason Wu is hoping that the trend continues and his line will be a popular staple in the store and online.
According to USA Today:
The Target (Jason Wu) collection, which features women’s apparel, handbags and scarves, includes A-line dresses, tie-waist shifts and high-waisted skirts. While Wu’s runway designs can sell for thousands of dollars, each piece in his Target collection is under $60.
So for us fabulous chicks that can’t spend thousands on designer duds, Target and Jason Wu are keeping us fashionable yet affordable.
Jason Wu for Target is a 53 piece collection and impacts its stores and website on February 5th.
Source: USA Today