As a self employed individual, it is important that I bring in the income that sustains myself and my family. I don’t have a regular paycheck that I can depend on each week, so I have to make sure that my blogging, freelancing, and consulting efforts pay the bills. As a natural “helper”, I am used to assisting others with their goals, but that doesn’t put money in the bank, right?
So how do you know how to determine what you are worth and charge for it?
I am not an expert in this area, so please don’t refer to this when looking to assess what to charge people for your services. The point, though, is for you to charge for your services. It is okay for you to give out free help and advice, but when it becomes time consuming and more like work, then yes—there should be a charge for that.
One of the things that prevented me from making money in the past in terms of my blog and my consulting was I was scared to ask people for money—scared to give my rates because I would run off the potential client. But after going through months and months of scraping by, I learned to be assertive and not be prideful. If you want a blog post or a ghost writing assignment, or a freelance article, then pay me.
It’s my time, it’s my work, and I deserve to be paid. Once you know what you are worth, then you don’t have a problem charging for it.
You wouldn’t go into an office and work for your boss and company for free—you want to be compensated for the work you put it. And when you are self employed, the same is true. Just because you may not have a brick and mortar office doesn’t mean you don’t have overhead and expenses—and it doesn’t mean you can work for free.
One of the questions I get most is “how can I start blogging professionally to make money?” My answer—charge for your services. Charge for your space—don’t run free ads or free advertising for companies; magazines don’t do it, television stations don’t do it; why should you?
The moral of the story is that blogging is a business—and if you want to make money, you have to treat it like one. Knowing what you are worth and charging for it is the first step in your success.