I must admit when I was first told about LinkedIn a few years ago, I didn’t quite get it. I set up my page and halfway finished my profile and went about my business. I linked to a few people who I worked with, but didn’t venture outside of my company or my realm. It was a “social network” I checked from time to time, and I mostly used it to look for candidates for positions I needed to fill when I was an HR manager.
When I began planning the Show Me the Blog Conference last year, I turned to LinkedIn to get the word out—and believe it or not, it ended up bringing a lot of people to the conference. I added it to the event calendar and viola, people who were truly interested in social media and blogging in our area were able to know about the event even if they weren’t in my network.
I have found that LinkedIn has been very useful in connecting to people on a business level. Twitter and Facebook are very social minded networks—LinkedIn is more geared to assisting your brand, business, or even yourself to get to the next level. LinkedIn now also has the ability for people to create a page for their businesses, much like Facebook has business pages. I find myself networking on LinkedIn more and more for business dealings and connecting with others in my area who may make great collaborators for future events.
It gives you the opportunity to learn about others professional strengths. And it is through this medium that I have found professionals that can help me and vice versa.
And while I cannot say that I am a LinkedIn expert, I know that in my daily life, it has come in handy many times. One of my goals this year is to get to know LinkedIn better and begin to value the connective power that it provides to its users. I also want to know what the difference is between a paid account and a free account, and what benefits does that paid version have that the basic doesn’t?
If one of you readers can clue me in, I would greatly appreciate it. In the meantime, I will continue to network and use it to gain valuable business contacts and information that can help improve my projects and brand.
Let’s chat. Are you on LinkedIn? What value have you gotten from it?
Connect to me on LinkedIn- Add me to your network 🙂