My first full day at #essencefest is in the books. My first full day at #essencefest is in the books. It’s very—different from years past, but I’m proud to be covering it this year. 🙌🏾
Awesome human. Magna Cum Laude. Editor-in-Chief. Awesome human. 
Magna Cum Laude.
Editor-in-Chief.
School podcaster.
Quill and Scroll recipient.
Citizenship award winner.
Spirit of Excellence  Award 8 yrs. running. 
Class of 2022. 
Job well done, daughter!
P R O M. That’s the caption. P R O M. That’s the caption.
You done good, young lady. Now it’s time to soar You done good, young lady. Now it’s time to soar. 🎓#classof2022
Happy #NationalCollegeDecisionDay! Laylah is off Happy #NationalCollegeDecisionDay! 

Laylah is officially registered at St. John’s University and will begin her freshman year in August as a Public Relations Major. I’m so proud of her hard work and dedication—proud of the young woman that she has become.
Allow me to reintroduce myself. My name is.. Dan Allow me to reintroduce myself. My name is.. 

Danyelle Little, the NEW Director of Marketing and Communications at @rungforwomen . Been sitting on this for a while—now it’s officially official. 🙌🏾
Happy 28th birthday to the best son a mom could ev Happy 28th birthday to the best son a mom could ever have. Kind. Supportive. Talented. Creative. Caring. Smart. Courageous. The list goes on and on. You’ve overcome so much in the past year, and I know that God’s plan for you is working. I love you more than words can say. ❤️❤️❤️
And it’s official. Signed, sealed, delivered. Cl And it’s official. Signed, sealed, delivered. Class of 2026! 🙌🏾@stjohnsu #acceptedstudentday
Look for me in the Spring/Summer edition of St. Lo Look for me in the Spring/Summer edition of St. Louis Family Magazine—page 10 to be exact! I’m honored to be able to share a glimpse into my life as an author, Social Media Manager, and most importantly, a mom! 💕
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Career, Contributors, Entrepreneur 101 · April 20, 2015

Spring Clean Your Social Media Presence: 5 Ways to Supercharge Your Business


Spring Clean Your Social Media Presence 5 Ways to Supercharge Your Business

Spring cleaning isn’t only for your physical home. As women who also run businesses, we owe it to our virtual homes or social media accounts to give them a good clean as well.

That’s right.

Let’s talk about how to spring clean your social media presence to help your and your business do better than ever:

1. Change your profile photos

When was the last time you updated your profile photo in either of the social networks that you hang out? If the photo the same one that you popped up when you created your profile?

Now’s a good time to take a nice clear headshot and add it to all your social media profiles.

Bonus Tip: Use the same photo across networks. It helps increase recognition. Also, update the cover images, for networks like Facebook, Twitter and G+, while you’re at it.

2. Update your profile description

Just the way you updated your profile photos, it’s time to update your profile description too.

Update it to reflect what you’re currently working on and known for.

If you’ve changed your business name, niche, offerings, now is the time to update all of that.

3. Check links in the bio

Whether you’re on Twitter, Facebook, Linkedin, Pinterest or Instagram, make sure the links in your bio are working and not broken or dead links.

Bonus Tip: Set up a dedicated “welcome” page for your social media followers and pop that link into your profile. Use that page to craft a personalized message complete with links to other profiles and some of your best content and most importantly, an email opt-in form for them to sign up!

4. Declutter networks that aren’t working for you

Spring cleaning isn’t only about freshening up the digs but also about cutting clutter out.

Which networks aren’t working for you? How do you find out? You check your analytics to see where you’re getting the most traffic from. Also, you do a health check to see where you’re getting the most engagement from easily and effectively.

Networks that aren’t sending you traffic or engagement need to go. Yes, it will hurt but do it.

5. Create a fresh storehouse of evergreen content to share

Finally, it’s time to make sure you have an abundant supply of cookies content to share with the new friends who’d be following you after seeing that spruced up, shiny profile or page.

Have a good mix of content- engagement updates, quotes, blog post links, behind-the-scenes stuff and more. You can do this yourself in a Word or Excel file or you can get something, like The Social Spread that has 600+ customizable, ready-to-use updates for you.

How will YOU be spring cleaning YOUR social media presence this month?

Prerna-MalikAbout Prerna:

Prerna Malik is the owner of The Mom Writes, a site that offers smart solutions to work-at-home moms. When she isn’t blogging for a living or running a social media agency with her husband, she’s baking cupcakes with her daughter or organizing a closet in her home.  Download her free eBooks on organizing and productivity for busy mom entrepreneurs today!


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In: Career, Contributors, Entrepreneur 101 · Tagged: Business, Contributors, Entrepreneur, how-to, Prerna Malik, social media, spring cleaning

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Comments

  1. Andrea B. says

    April 20, 2015 at 12:32 pm

    Love this post! I have done the profile pic but realize I might not have changed it in one or two places. Oops! But I love these reminders.

    Reply
    • The Cubicle Chick says

      April 20, 2015 at 2:00 pm

      I just went around and changed all mine. I need to update my profile descriptions next.

      Reply
    • Prerna Malik says

      April 23, 2015 at 10:26 pm

      Yay!! Glad this came at the right time for you Andrea!! 🙂 Look forward to seeing a fresh new profile pic soon:)

      Reply
  2. Zena Thomas says

    April 22, 2015 at 10:13 pm

    One thing I love about Danielle is that you continue to update your profile pics and try to brand them throughout all social media. I think that tells people you are changing and growing and not just an avatar. I decided that I will try to update my profile pics annually. Of course I wont look the same today as I will in 3 years. Great actionable tips here.

    Reply
    • Prerna Malik says

      April 23, 2015 at 10:27 pm

      I agree Zena.. Danyelle is always on top of these things and that’s why her social media presence is always sizzling 🙂

      Glad you’ve scheduled in the time to change out your profile pics as well 🙂

      Reply

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My first full day at #essencefest is in the books. My first full day at #essencefest is in the books. It’s very—different from years past, but I’m proud to be covering it this year. 🙌🏾
Awesome human. Magna Cum Laude. Editor-in-Chief. Awesome human. 
Magna Cum Laude.
Editor-in-Chief.
School podcaster.
Quill and Scroll recipient.
Citizenship award winner.
Spirit of Excellence  Award 8 yrs. running. 
Class of 2022. 
Job well done, daughter!
P R O M. That’s the caption. P R O M. That’s the caption.
You done good, young lady. Now it’s time to soar You done good, young lady. Now it’s time to soar. 🎓#classof2022
Happy #NationalCollegeDecisionDay! Laylah is off Happy #NationalCollegeDecisionDay! 

Laylah is officially registered at St. John’s University and will begin her freshman year in August as a Public Relations Major. I’m so proud of her hard work and dedication—proud of the young woman that she has become.
Allow me to reintroduce myself. My name is.. Dan Allow me to reintroduce myself. My name is.. 

Danyelle Little, the NEW Director of Marketing and Communications at @rungforwomen . Been sitting on this for a while—now it’s officially official. 🙌🏾
Happy 28th birthday to the best son a mom could ev Happy 28th birthday to the best son a mom could ever have. Kind. Supportive. Talented. Creative. Caring. Smart. Courageous. The list goes on and on. You’ve overcome so much in the past year, and I know that God’s plan for you is working. I love you more than words can say. ❤️❤️❤️
And it’s official. Signed, sealed, delivered. Cl And it’s official. Signed, sealed, delivered. Class of 2026! 🙌🏾@stjohnsu #acceptedstudentday
Look for me in the Spring/Summer edition of St. Lo Look for me in the Spring/Summer edition of St. Louis Family Magazine—page 10 to be exact! I’m honored to be able to share a glimpse into my life as an author, Social Media Manager, and most importantly, a mom! 💕
And we have Book #2! My new novel, 'A Wedding On C And we have Book #2! My new novel, 'A Wedding On Clermont Lane', is now available! It's the sequel to my first novel 'Christmas On Clermont Lane', and if you loved the first one, just wait until you read the sequel.

That makes it two novels in five months, and I must say that while I missed my original deadline in February, I am so excited to have this one finished. The support you all showed me during the first release made me warm and fuzzy and so many of you reached out and asked when the next one would be. Well, here you go!

You can purchase 'A Wedding On Clermont Lane' on Amazon Prime, available in paperback for $10.99 and $7.99 for the eBook/Kindle edition. If you'd like a signed copy, a limited amount of copies are available. Hit the link in my bio.

I cannot wait for you to read this one and let me know your thoughts. Jasmine and The Robinson Family are back---and this time, it's for keeps!

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