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The Water Cooler, What's On the Menu? · August 11, 2010

Pop-Tarts Dining Experience Invades Times Square


A Pop-Tarts “shoppe” in the heart of  Times Square? What will they think of next?

Kellogg’s and their brass decided that the world was ready for a Pop-Tarts dining experience. And what better place to try it out than in the most popular area in the world—-New York City’s Time Square. Customers can nosh on Pop-Tarts “sushi” like creations and suggest flavorful fillings for the Pop-Tart brand. Visitors can also mix their favorite Pop-Tarts flavors into one box to take home (imagine having the Apple frosting in the same box as the chocolate? Yummers!)

The Pop-Tarts World store opened in Times Square yesterday and many brand pundits suggest that it will be a popular outing for those interested in the “Pop-Tart experience”.

Savvy marketing, branding, and social networking has placed the Pop-Tarts brand on a high pedestal digitally:

Brand manager Andrew Shripka says the Pop-Tarts Facebook page is one of the social network’s 20 most popular, surprising even some Kellogg employees.

—NPR

The 3,000 sq. foot store will be a definite attractor of interested and curious Pop-Tart fans who want to see first hand what a Pop-Tarts dining experience could be like.

Pop-Tarts World already has competition with two other major brands in terms of iconic goodness: Mars’ M&M World and Hershey’s both have venues in the heart of Times Square.

Would you be interested in visiting Pop-Tarts World in Times Square?

Photo courtesy of New York Daily News


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In: The Water Cooler, What's On the Menu? · Tagged: branding, Breakfast food, Kelloggs, New York, Pop-Tarts, snacks, social media, Times Square

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She only doing what she know… 🏁 #grandnationa She only doing what she know… 🏁 #grandnationaltour #stl
MAY tings… MAY tings…
A rooftop situation is always a good idea! Recentl A rooftop situation is always a good idea! Recently, I was invited to a Happy Hour of bites and beats at @angadartshotel’s @artbar.stl and when I say the food, drinks, and the vibe were necessary during these stressful times. I see another visit soon in my future. Cheers! 🥂
April photo dump. And things of that nature. ✨✨
Are we twinning or nah? 😂😂😂 Are we twinning or nah? 😂😂😂
4/10 should be declared a national holiday because 4/10 should be declared a national holiday because on this day a king was born! Happy birthday, son. Love you more than words can say! 🎉🎉🎉
May we continue to have crazy/fun adventures toget May we continue to have crazy/fun adventures together. You deserve an overflow of serendipity, and all the joy I can provide. Still celebrating—Happy Birthday, Mommy! 🎉🎉🎉
Worked hard all week so we deserved a little treat Worked hard all week so we deserved a little treat. ✌🏾
My novel ‘A Clermont Lane Wedding’ is certainl My novel ‘A Clermont Lane Wedding’ is certainly not biographical, but there are traces of my life all up and down this book (hint hint). It’s a perfect Spring Break read!

It’s got romance, intrigue, a little mystery, and a family legacy on the line. On sale on Amazon, eBooks and paperback, link in bio.
The miracle of being a WOMAN. A life giver. A soul The miracle of being a WOMAN. A life giver. A soul nurturer. A blessing. ✨
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