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Boob Tube, Techy Geek, Watercooler · August 24, 2010

Yahoo’s New Ad Campaign: Hype or Genius?


I don’t know if you’ve noticed or not, but Yahoo has been all over the television lately, thanks to their new ad campaign. In it, various actors lip synch hits from such pop stars such as Kanye West (Flashing Lights), Lionel Ritchie (Hello), and Motley Crue (Home Sweet Home), as they walk through the matrix that is the Internet searching for a specific topic.

What I think is brilliant about the commercials is it doesn’t scream Yahoo. You have no idea it is a vehicle for Yahoo until you get to the end, and the iconic wail: ‘Yahoooo’ is blended into the melody of the tuneage.

It’s a video-esque with great music (especially the Kanye West ‘Flashing Lights’ one that immediately catches your attention).

These commercials are definitely for my generation: blending songs we grew up with and the songs of today and making us remember that Yahoo was THE major brand when it came to web browsing when we began our online experience over 12 years ago.

Yahoo has lost to Google recently as the web browser. Google has triumphed by offering a basic webpage with a search bar, where Yahoo seems to not know what direction they want to go. Some say their portal is way too jumbled while others say their searches are not personalized enough.

I still continue to use Yahoo. When I hear a breaking news story, I immediately go to Yahoo’s homepage to see if it is on the headlines. There is still money to be made by Yahoo—they just need to tap into streamlining their content and searches and make their site more user friendly.

What do you think of Yahoo’s new ad campaign? Hype or genius?


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In: Boob Tube, Techy Geek, Watercooler · Tagged: ad campaigns, commercials, Google, Internet, web browsing, Yahoo

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It’s always going to be the joy, peace, and grat It’s always going to be the joy, peace, and gratitude for me. ❤️
I'm too classy for this world, forever, I'm that g I'm too classy for this world, forever, I'm that girl. ♍️

This is 48! #happybirthday #hbd #hbdtome
Out of office email auto reply like… ✌🏾 Out of office email auto reply like… ✌🏾
Out here summering and whatnot… ☀️ Out here summering and whatnot… ☀️
Laylah and I had a girlies night out at the grand Laylah and I had a girlies night out at the grand opening of @bbtheatres in Creve Coeur. We definitely will be back soon! ✌🏾#recap #stl #stlouis #gno
When it’s 80 degrees out, and the sun is so brig When it’s 80 degrees out, and the sun is so bright so you have to squint. 😂😂😂 #stl #stlwx #spring
29 years ago today, my SONshine was born! @codismi 29 years ago today, my SONshine was born! @codismith, you are the BEST son a mom could have, and I’m so blessed to be your momma! Love you to the moon and back and then some. Enjoy your day, my Aries offspring! ♈️
I could wax poetic and get all mushy and whatnot b I could wax poetic and get all mushy and whatnot but—I won’t this time! Happy 67th Birthday, Mama! I love you! ❤️
When I was Sweet 16. #tbt #throwbackthursday When I was Sweet 16. #tbt #throwbackthursday
To all the lovers. A little flower arrangement fro To all the lovers. A little flower arrangement from me to you for Love Day. ❤️❤️❤️ #valentines #valentinesday #love
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