I am a bonafide football fan, but I cannot help but appreciate the beauty and creativity of Super Bowl commercials. Everyone knows that the Super Bowl has a history of being the catalyst for brands to create epic commercials, and it has become an important part of our Super Bowl history as well as pop culture.
So without further adieu, here are my choices for the top 5 Super Bowl commercials:
#5 Pepsi Max: Love Hurts:
Some people in my Twitter stream didn’t appreciate the racial connotations of this commercial, but it was hilarious to me. We all need to learn how to have a sense of humor! I wasn’t expecting the woman, who spent the entire commercial chastising her man for indulging in high caloric treats, to throw the Pepsi Max at the other woman. Yes, it showed the angst us Black women supposedly had, but it was darn funny, and that was the point.
#4 Doritos: Man Licks Fingers
This commercial was pretty funny (and kinda erotic in a weird sort of away). After asking his fellow coworker if he had eaten all of his Doritos, the man commences to licking his cohorts fingers getting the cheese powder off of them. He then rips the pants off another worker who had rubbed his cheese stained fingers on his slacks. Yeah, it was funny. And I know you laughed.
#3 Bridgestone: Reply All
This commercial is something we’ve all felt at one time or another—-a guy send an email to his coworker and supposedly hits “reply all” by mistake. You see him running through the city taking phones, PC’s, everything that can receive email. He sits back down and his coworker tells him that it was a mistake–he didn’t hit reply all. Priceless.
#2 Volkswagen: The Force
I missed this commercial during the game (guess I was getting a snack…FAIL), but thanks to Danielle, I was able to catch it again on You Tube. A cute little boy dressed as Darth Vader walks around his home trying to make things move with his powerful “force”. After trying it on his dog, his bed, and a sandwich, his father comes home in a new Volkswagen Passat. He tries to give the force to the car but it does nothing. But when the father walks inside, he starts the automatic car starter and the car starts, just as the little boy waves “his force”. It’s cute, and made me think about purchasing a Volkswagen. LOL.
#1 Eminem: Chrysler Import from Detroit
This commercial was so moving, so touching, I was riveted. I was expecting to have a funny or hilarious commercial as number #1, but this did it for me. The voiceover person takes us through Detroit and it ends with Eminem getting out of a Chrysler and going on stage with a choir ending with, “This is the Motor City. And this is what we do.” Such a brilliant piece of cinematography. Forget what you thought you knew about Detroit—they are the kings of the automobile and they aren’t about to lose now, despite the economy or foreign cars. The message touched on a lot. Brilliant!
To see all of the Super Bowl commercials from this year, click HERE. What were your favorite Super Bowl 45 commercials?
I have to admit, I really liked the new Old Spice commercial.
The BridgeStone commercial didn’t do anything for me. But then again, I like the Ozzy and Bieber commercial that didn’t make your list.
I liked the Darth Vader commercial. Also the NFL one with clips of all the different shows was pretty cool as well. Can’t think of any others that really jumped out or stood out to me.
Love your picks and being a part of The Motor City, I have to say, I agree wholeheartedly with your number one choice. That commercial resonated within me and even shift some feelings inside me about Detroit. I actually wrote a blog in which I proclaimed that I am from Detroit; something that I never owned up to until last night. Riveting indeed! Thanks for giving props.
I didn’t have a big beef with the Pepsi as some people have. Satire has no place in this politically correct society
Days later and the Eminem Detroit commercial is still with me. I also really liked the Bridgestone Reply All, we’ve all been there or somewhere uncomfortably close to that at some point. Nothing else really made any impact that stayed with me.
I think it depends on what people are looking for. I take the emotional impact over easy laugh any day, but that’s just me. In general, I was disappointed with the commercials, or my expectations were too high. I thought there were too many car commercials, too many expensive, upscale car commercials.