CES is the preeminent technology and innovation event each year. When you think of it, you think of high technology and gadgets galore.
What you don’t think of, however, is greeting cards.
As a seven-year attendee of the International Consumer Electronics Show, I’ve never seen American Greetings in the building. And yet, this year, they were displayed prominently in an eye-catching tent in CES Central Plaza, an outdoor experience for brands such as Gibson and BMW.
I had to mosey on over to see what the deal was, as there’s nothing futuristic about greetings cards. I was intrigued.
— Danyelle Little (@TheCubicleChick) January 6, 2017
What I found in the tent pleasantly surprised me. The idea of utilizing greeting cards as a way to send thoughts to others while at the show is basic but a revelation at the same time.
You can have too much tech in your life and get completely overwhelmed by the sheer “bigness” of it all. At the American Greetings Connection Hub, we were able to take it back to the basics while learning about how they merge technology with the creation of their cards.
Greeting cards are a canvas for thoughts, words, feelings, and inspiration. Being able to send them while being inundated with tech galore gave me a warm and fuzzy feeling. It gave me downtime during the busy-ness of the show which I really needed.
I also got to send a few cards to loved ones that were personalized just for CES attendees. We are urged to send greetings to our peeps, which American Greetings would mail for us.
There’s no other gadget on the planet that can convey the sentiment and thoughtfulness a card conveys. The hashtag #DeviceLikeNoOther does seem appropriate, even if it appears to be misleading.
Kudos to American Greetings for taking a chance to celebrate simple, yet meaningful forms of communication during an event that is anything but.
I enjoyed the respite in the AG tent, and got to send a few cards that will hopefully, make someone’s day.
As busy working moms and dads, we have to make sure that within all of the activity of our day, we still focus on the people and things that really matter.