We all remember this phrase from the iconic news article in the New York Sun back in 1897. Based on this premise of making sure we ‘Believe’ in Santa, Macy’s set out to create their Believe motto. For the last three Christmases, Macy’s has launched their Believe campaign in which children (and adults) sit in the store and write out their Christmas lists to send to Santa. Each letter sent to Santa represented an amount donated to the Make-A-Wish Foundation. This year, Macy’s upped the ante by creating a National Believe Day which will be celebrated at all of their locations across the country.
“Macy’s is proud to bring back National Believe Day and to lead people across the country in embracing the compassionate and joyful message of the holiday season,” said Martine Reardon, Macy’s executive vice president of marketing. “Our goal is to inspire others to act in generous and kindhearted ways, whether through writing a letter to Santa to benefit the Make-A-Wish Foundation, or in their own way each day.”
During National Believe Day, both Macy’s and Make-A-Wish Foundation will grant wishes to 55 children across the U.S. for Wishes Across America. Children who have been granted wishes are those with life-threatening diseases and illnesses. The idea behind National Believe Day is that if you believe in the spirit of giving, then others will believe too. It also embraces strong community ties and relationships and encourages peace and goodwill.
Macy’s will also double their donation to the Make-A-Wish Foundation for every letter that is dropped in their mailbox in their Believe area of the store. During the holiday, Macy’s donates $1 for every letter dropped in their mailboxes (up to 1 million dollars) but will double that donation amount on December 9th.
There are many reasons why I like Macy’s, but this is a fabulous campaign that I support, and I encourage you to visit Macy’s today and leave a letter for Santa.
‘Tis the season for giving…
For more about Macy’s National Believe Day and the Believe campaign, click HERE.