My 18 year old son has been telling me about singer Lana Del Rey for about a year now. With comparisons to singer Adele, Lana has managed to become one of the “IT” singers of the year with her fabulous vocal style and gritty aura. Lana has been pegged as the new face of H&M’s Fall campaign in both print and video, covering the classic Blue Velvet. In the campaign, Lana will be wearing signature pieces from H&M’s Fall offerings.
I have been a fan of H&M for years now, and I am loving what I am seeing so far from their 2012 Fall line. I think Lana Del Rey is a perfect fit for H&M: she’s fashion forward, innovative, trendy, yet unique.
Per the press release:
…Lana became an instant worldwide star earlier this year with her single “Video Games” taken from the multimillion selling album “Born to Die”, and is known globally for her distinctive personal style. For the print campaign, Lana wears the best of H&M’s fashion for fall, from a pink angora blend sweater to printed leggings, a tweed biker jacket and a tweed figure-hugging faux leather trimmed dress. The film is a fully-plotted music video starring Lana as she sings “Blue Velvet”, which will be available to see in its entirety at www.hm.com from September 19, with edited versions used as a TV campaign. Lana will also star in a second print campaign later in the season, featuring the best of winter fashion. These images will appear in October, both in print and also in-store.
Below is a behind-the-scenes view of Lana Del Rey filming the H&M Fall campaign:
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