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The Cubicle Chick

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In The Closet, The Water Cooler · August 3, 2010

Clothing Giant Gap Says ‘Put Some Pants On’. Is This Offensive?


Being how I studied advertising and public relations the first two years of college, I know that ad companies work diligently to create ‘shock and awe’ and get our attention. There are millions of ads and of course they want us to notice their “vision”, so creative licensing must take place in order for that to happen. Take a look at this new advertising window campaign for Gap jeans:

Is this a little too much? And how does Gap know I don’t look good in shorts? LOL. Weren’t they telling me three short months ago to get a pair?

What do you think of Gap’s new ad campaign? Hate it, love it, overkill, or blah?

Comment and let me know!

Source: The Huffington Post


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In: In The Closet, The Water Cooler · Tagged: advertising, fashion, Gap jeans, Retail, stores, The Gap

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Comments

  1. Camille says

    August 3, 2010 at 3:31 pm

    I know it says 'we,' but I'm thinking insulting people before they can get in the door is not a good way to get people to spend good money in your store.

    Reply
    • The Cubicle Chick says

      August 3, 2010 at 4:28 pm

      Good point. Not sure if I like the ad or not. It’s clever but also not very inspiring. Thanks for commenting!

      Reply
  2. Marty says

    August 4, 2010 at 1:22 pm

    I was hoping they were targeting the sagger crowd (LOL) but uh, I think the people who shouldn't wear shorts know who they are.

    Yay GAP. Let's see where the campaign leads.

    Reply
    • The Cubicle Chick says

      August 4, 2010 at 10:55 am

      I am not to keen on this window ad but Gap kills the commercials, especially around the holidays. Thanks for commenting. Appreciate it!

      Reply
  3. David says

    October 14, 2010 at 3:06 pm

    How prudish every one has become! After summer people take their shorts off and put some pants on! what’s the big deal people…Feeling a little insecure, huh?

    Reply
  4. David says

    October 14, 2010 at 3:09 pm

    How prudish every one has become! After summer people take their shorts off and put some pants on! What’s the big deal…Feeling a little insecure, huh?

    Reply

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Lately. Life. 💖 Nobody can go back and start a Lately. Life. 💖

Nobody can go back and start a new beginning, but anyone can start today and make a new ending” — Carl Bard
Pulled up to Family Weekend at SJU to celebrate my Pulled up to Family Weekend at SJU to celebrate my daughter’s senior year. Next stop? Graduation! 🎓
Chocolate, pastries, and coffee, oh my! Join me as Chocolate, pastries, and coffee, oh my! Join me as I visit The Chocolate Cafe located on The Hill, then come and see it for yourself. There’s even an event space, too! 5025 Pattison Avenue.
90s fall aesthetic loading… 90s fall aesthetic loading…
The summer I turned 50. Grays are graying. Perimen The summer I turned 50. Grays are graying. Perimenopause is perrying. My joints are jointing, and I’m volleying between is this reality or are we being Punk’d? This has to be simulation… 😳
When a woman cuts her hair, she’s about to chang When a woman cuts her hair, she’s about to change her life. ~ Coco Chanel 🎀
I’m officially 5-OH! Golden Girl elite status. J I’m officially 5-OH! Golden Girl elite status. Just call me Blanche. ✨✨✨#happybirthday  #hbd #birthdaybehavior
She only doing what she know… 🏁 #grandnationa She only doing what she know… 🏁 #grandnationaltour #stl
MAY tings… MAY tings…
A rooftop situation is always a good idea! Recentl A rooftop situation is always a good idea! Recently, I was invited to a Happy Hour of bites and beats at @angadartshotel’s @artbar.stl and when I say the food, drinks, and the vibe were necessary during these stressful times. I see another visit soon in my future. Cheers! 🥂
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