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The Cubicle Chick

Career | Midlife | Style

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In The Closet, The Water Cooler · August 3, 2010

Clothing Giant Gap Says ‘Put Some Pants On’. Is This Offensive?


Being how I studied advertising and public relations the first two years of college, I know that ad companies work diligently to create ‘shock and awe’ and get our attention. There are millions of ads and of course they want us to notice their “vision”, so creative licensing must take place in order for that to happen. Take a look at this new advertising window campaign for Gap jeans:

Is this a little too much? And how does Gap know I don’t look good in shorts? LOL. Weren’t they telling me three short months ago to get a pair?

What do you think of Gap’s new ad campaign? Hate it, love it, overkill, or blah?

Comment and let me know!

Source: The Huffington Post


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In: In The Closet, The Water Cooler · Tagged: advertising, fashion, Gap jeans, Retail, stores, The Gap

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Comments

  1. Camille says

    August 3, 2010 at 3:31 pm

    I know it says 'we,' but I'm thinking insulting people before they can get in the door is not a good way to get people to spend good money in your store.

    Reply
    • The Cubicle Chick says

      August 3, 2010 at 4:28 pm

      Good point. Not sure if I like the ad or not. It’s clever but also not very inspiring. Thanks for commenting!

      Reply
  2. Marty says

    August 4, 2010 at 1:22 pm

    I was hoping they were targeting the sagger crowd (LOL) but uh, I think the people who shouldn't wear shorts know who they are.

    Yay GAP. Let's see where the campaign leads.

    Reply
    • The Cubicle Chick says

      August 4, 2010 at 10:55 am

      I am not to keen on this window ad but Gap kills the commercials, especially around the holidays. Thanks for commenting. Appreciate it!

      Reply
  3. David says

    October 14, 2010 at 3:06 pm

    How prudish every one has become! After summer people take their shorts off and put some pants on! what’s the big deal people…Feeling a little insecure, huh?

    Reply
  4. David says

    October 14, 2010 at 3:09 pm

    How prudish every one has become! After summer people take their shorts off and put some pants on! What’s the big deal…Feeling a little insecure, huh?

    Reply

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She only doing what she know… 🏁 #grandnationa She only doing what she know… 🏁 #grandnationaltour #stl
MAY tings… MAY tings…
A rooftop situation is always a good idea! Recentl A rooftop situation is always a good idea! Recently, I was invited to a Happy Hour of bites and beats at @angadartshotel’s @artbar.stl and when I say the food, drinks, and the vibe were necessary during these stressful times. I see another visit soon in my future. Cheers! 🥂
April photo dump. And things of that nature. ✨✨
Are we twinning or nah? 😂😂😂 Are we twinning or nah? 😂😂😂
4/10 should be declared a national holiday because 4/10 should be declared a national holiday because on this day a king was born! Happy birthday, son. Love you more than words can say! 🎉🎉🎉
May we continue to have crazy/fun adventures toget May we continue to have crazy/fun adventures together. You deserve an overflow of serendipity, and all the joy I can provide. Still celebrating—Happy Birthday, Mommy! 🎉🎉🎉
Worked hard all week so we deserved a little treat Worked hard all week so we deserved a little treat. ✌🏾
My novel ‘A Clermont Lane Wedding’ is certainl My novel ‘A Clermont Lane Wedding’ is certainly not biographical, but there are traces of my life all up and down this book (hint hint). It’s a perfect Spring Break read!

It’s got romance, intrigue, a little mystery, and a family legacy on the line. On sale on Amazon, eBooks and paperback, link in bio.
The miracle of being a WOMAN. A life giver. A soul The miracle of being a WOMAN. A life giver. A soul nurturer. A blessing. ✨
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